Guerrilla Recruitment? A bridge too far…?
Everybody knows guerilla marketing tactics and field marketing actions, often labelled as “hit and run” marketing actions. They are characterized by their shortness in duration, their flexibility to move from one spot to another in a quick and agile manner. Guerilla marketing creates the opportunity to proactively go towards your target audience and incite them directly into trial or into change of their purchase. Although this isn’t a structural and long term approach, you s